Customer/audience segmentation is one of the most important parts of marketing user studies, but what is the best way to go about this process? A 2022 research study found that researchers frequently do not define their study participants in adequate detail, which is a disconcerting finding. Best practices will advise you to focus on segmentation … Read more
An electroencephalogram (EEG) device records brain activity by attaching small sensors to the scalp to pick up the electrical signals produced by the brain. These signals are recorded by a machine and are looked at by a researcher for insights into user experience. EEG devices have been used for various studies gauging emotional reactions to … Read more
Evaluating user interaction with images is important for online marketing, advertising, news and content creation, and webpage design. METRIC (Measuring Engagement Through Remote Interactions of Customers) provides an advanced capability to do just this! As shown in Figure 1, you can set up Areas of Interest (AOIs) via a drag-and-drop method and give each AOI … Read more
We have published a series of research articles examining user studies, including implementation suggestions. Some of our findings and recommendations are: Read more in these articles! Salminen, J., Sayed Kamel, A.M., Jung, S.G., Mustak, M. and Jansen, B. J. (2022) Fair compensation of crowdsourcing work: the problem of flat rates. Behaviour & Information Technology, 27 … Read more
In the ever-evolving landscape of web development, understanding user engagement is crucial for crafting seamless and user-friendly experiences. To aid developers in this quest, METRIC, a powerful tool designed for collecting, measuring, analyzing, and reporting user engagement, has now extended its capabilities to seamlessly integrate with websites developed using React. METRIC goes beyond traditional analytics … Read more
Here is a video outlining METRIC’s new feature: QRPath Insight. Through metric, stakeholders can establish new studies and define paths with corresponding QR codes. These QR codes are strategically positioned within the facility’s distinct areas, ensuring accurate tracking. Participants simply use their devices’ cameras to scan QR codes, &The system records the paths associated with … Read more
Here is a video outlining some of the many features of METRIC: Breakdown of the video: 00:55 – What are user Studies 01:53 – What is METRIC 02:10 – User Study Components 03:44 – Recording Participant Engagement 05:03 – What differentiates METRIC 06:10 – Eye Tracking 07:11 – Areas of Interest 08:07 – Follow-up Surveys … Read more
When you design user studies, user experiments, and user surveys (a.k.a. user research), there is a need to sample from the user population – that is selecting real users. Selecting real users is often considered vital for ensuring the validity, usefulness, and applicability of user research. But what are real users? Real users are participants … Read more
Eye tracking is critical in user studies because it provides valuable insights into users’ visual attention and behavior. It allows researchers to see where the users focus their attention while interacting with their digital interfaces, products, or content. The following are reasons why eye tracking is important in user studies: Unbiased Behavioral Data: Instead of … Read more
User feedback and user testing play a significant role in developing and improving digital products such as websites and mobile applications as it helps businesses understand their users. Understanding people, their characteristics, capabilities, commonalities, and differences allows designers to create more effective, safer, efficient, and enjoyable systems [2]. Here are some key points on what … Read more
