Integrated Marketing Courses with METRIC

Did you know the global advertising industry is worth over 500 billion US dollars as of 2023? However, not all ads are successful. Not all advertisers implement proper marketing strategies or hire marketing specialists to handle this for them. It is a shame because this would save them more money as they would spend less … Read more

Spyware? Deconstructing 3 Myths About Eye Tracking

With the rise of the use of eye tracking in fields such as medical and psychological research, marketing research, and human-computer interaction studies, skepticism and conspiracy theories about the study method are unavoidable. So let’s deconstruct some of these myths and theories. 1. Eye tracking gear does more than track eyes To dispel this myth, … Read more

Choosing Your Study Participants: The Importance of Segmentation

Customer/audience segmentation is one of the most important parts of marketing user studies, but what is the best way to go about this process? A 2022 research study found that researchers frequently do not define their study participants in adequate detail, which is a disconcerting finding. Best practices will advise you to focus on segmentation … Read more

Using METRIC to Evaluate User Interactions with Images

Evaluating user interaction with images is important for online marketing, advertising, news and content creation, and webpage design. METRIC (Measuring Engagement Through Remote Interactions of Customers) provides an advanced capability to do just this! As shown in Figure 1, you can set up Areas of Interest (AOIs) via a drag-and-drop method and give each AOI … Read more

Some insights and recommendations about user studies

We have published a series of research articles examining user studies, including implementation suggestions. Some of our findings and recommendations are: Read more in these articles! Salminen, J., Sayed Kamel, A.M., Jung, S.G., Mustak, M. and Jansen, B. J. (2022) Fair compensation of crowdsourcing work: the problem of flat rates. Behaviour & Information Technology, 27 … Read more

METRIC with React JS: Elevating User Engagement Analytics

In the ever-evolving landscape of web development, understanding user engagement is crucial for crafting seamless and user-friendly experiences. To aid developers in this quest, METRIC, a powerful tool designed for collecting, measuring, analyzing, and reporting user engagement, has now extended its capabilities to seamlessly integrate with websites developed using React. METRIC goes beyond traditional analytics … Read more

QRPath Insight: a Smart System for Understanding How Visitors Use Your FacilityQRPath Insight

Here is a video outlining METRIC’s new feature: QRPath Insight. Through metric, stakeholders can establish new studies and define paths with corresponding QR codes. These QR codes are strategically positioned within the facility’s distinct areas, ensuring accurate tracking. Participants simply use their devices’ cameras to scan QR codes, &The system records the paths associated with … Read more

Introducing METRIC: Measuring Engagement Through Remote Interactions of Customers

Here is a video outlining some of the many features of METRIC: Breakdown of the video: 00:55 – What are user Studies  01:53 – What is METRIC 02:10 – User Study Components 03:44 – Recording Participant Engagement 05:03 – What differentiates METRIC 06:10 – Eye Tracking 07:11 – Areas of Interest 08:07 – Follow-up Surveys … Read more

Do you need real users in user studies, user experiments, and user surveys?

When you design user studies, user experiments, and user surveys (a.k.a. user research), there is a need to sample from the user population – that is selecting real users. Selecting real users is often considered vital for ensuring the validity, usefulness, and applicability of user research. But what are real users? Real users are participants … Read more