Eye tracking is a versatile technology with applications across various fields for its ability to provide detailed insights into visual attention and behavior. With more and more organizations gaining interest in this technology’s abilities, there has been a rise in numerous offline and online eye-tracking tools such as METRIC. User experience (UX) and web design, … Read more
Personas represent important segments of a target audience or user base, making them indispensable tools in marketing, user experience (UX) design, product development, and education. Personas in marketing help create content and campaigns specifically tailored to various client bases’ demands, preferences, and behaviors. They aid in making assessments about the user and help designers choose test … Read more
Attention Human-Computer Interaction (HCI) Educators and Researchers! Are you looking to improve your research and teaching methods? METRIC can help you and your students engage with user studies at scale. Are you looking to improve your research and teaching methods? METRIC can help you and your students engage with user studies at scale. 🚀 METRIC, … Read more
Various industries benefit from user analytic studies, both with and without knowledge. E-Commerce, logistics and transportation, hospitality, web development, real estate, healthcare, public services, and even education. Many industries need user feedback to improve their services, so implementing user analytic studies in academia benefits students. Here are five: In today’s fast-paced world, having some knowledge … Read more
Restaurants, museums, and themes are just a few places where you’ve probably seen QR codes. Most people can relate to having to scan a QR code to access the menu or Wi-Fi of a restaurant or cafe, especially after the 2020 coronavirus pandemic. QR codes are convenient and seemingly simple, but how do they actually … Read more
Did you know the global advertising industry is worth over 500 billion US dollars as of 2023? However, not all ads are successful. Not all advertisers implement proper marketing strategies or hire marketing specialists to handle this for them. It is a shame because this would save them more money as they would spend less … Read more
Customer/audience segmentation is one of the most important parts of marketing user studies, but what is the best way to go about this process? A 2022 research study found that researchers frequently do not define their study participants in adequate detail, which is a disconcerting finding. Best practices will advise you to focus on segmentation … Read more
Evaluating user interaction with images is important for online marketing, advertising, news and content creation, and webpage design. METRIC (Measuring Engagement Through Remote Interactions of Customers) provides an advanced capability to do just this! As shown in Figure 1, you can set up Areas of Interest (AOIs) via a drag-and-drop method and give each AOI … Read more
When you design user studies, user experiments, and user surveys (a.k.a. user research), there is a need to sample from the user population – that is selecting real users. Selecting real users is often considered vital for ensuring the validity, usefulness, and applicability of user research. But what are real users? Real users are participants … Read more
Pilot Usability Studies Available for Collaborators in Qatar In Qatar? Have a need for a usability study? Need to enhance a system interface, a website, or an app? Want better customer engagement? The APG Team of the Qatar Computing Research Institute is here to help! We have a complete mobile usability lab and are willing … Read more
