Personas represent important segments of a target audience or user base, making them indispensable tools in marketing, user experience (UX) design, product development, and education. Personas in marketing help create content and campaigns specifically tailored to various client bases’ demands, preferences, and behaviors. They aid in making assessments about the user and help designers choose test … Read more
Attention Human-Computer Interaction (HCI) Educators and Researchers! Are you looking to improve your research and teaching methods? METRIC can help you and your students engage with user studies at scale. Are you looking to improve your research and teaching methods? METRIC can help you and your students engage with user studies at scale. đ METRIC, … Read more
Artificial intelligence has increasingly been leveraged to create personas in recent years, with tools like DALL-E and Midjourney generating detailed textual and visual representations. However, a recent study, Picturing the Fictitious Person: An Exploratory Study on the Effect of Images on User Perceptions of AI-generated Personas, has provided intriguing insights into the relative importance of … Read more
Achieving exponential growth is an obvious goal for many businesses, especially for return on investment. But in order to achieve this growth, businesses constantly seek ways to improve and keep track of their customer experience. It’s no wonder so many businesses hire external analytic teams, turn to online analytic tools, or invest in in-house data … Read more
Various industries benefit from user analytic studies, both with and without knowledge. E-Commerce, logistics and transportation, hospitality, web development, real estate, healthcare, public services, and even education. Many industries need user feedback to improve their services, so implementing user analytic studies in academia benefits students. Here are five: In today’s fast-paced world, having some knowledge … Read more
Did you know the global advertising industry is worth over 500 billion US dollars as of 2023? However, not all ads are successful. Not all advertisers implement proper marketing strategies or hire marketing specialists to handle this for them. It is a shame because this would save them more money as they would spend less … Read more
With the rise of the use of eye tracking in fields such as medical and psychological research, marketing research, and human-computer interaction studies, skepticism and conspiracy theories about the study method are unavoidable. So let’s deconstruct some of these myths and theories. 1. Eye tracking gear does more than track eyes To dispel this myth, … Read more
Customer/audience segmentation is one of the most important parts of marketing user studies, but what is the best way to go about this process? A 2022 research study found that researchers frequently do not define their study participants in adequate detail, which is a disconcerting finding. Best practices will advise you to focus on segmentation … Read more
Evaluating user interaction with images is important for online marketing, advertising, news and content creation, and webpage design. METRIC (Measuring Engagement Through Remote Interactions of Customers) provides an advanced capability to do just this! As shown in Figure 1, you can set up Areas of Interest (AOIs) via a drag-and-drop method and give each AOI … Read more
User feedback and user testing play a significant role in developing and improving digital products such as websites and mobile applications as it helps businesses understand their users. Understanding people, their characteristics, capabilities, commonalities, and differences allows designers to create more effective, safer, efficient, and enjoyable systems [2]. Here are some key points on what … Read more
