Eye tracking is a versatile technology with applications across various fields for its ability to provide detailed insights into visual attention and behavior. With more and more organizations gaining interest in this technology’s abilities, there has been a rise in numerous offline and online eye-tracking tools such as METRIC. User experience (UX) and web design, … Read more
Post-2022 World Cup, Qatar is focusing on sustaining growth and diversifying its economy beyond oil and gas. Fostering innovation, attracting foreign investment, and ensuring a skilled workforce, are among the goals of building a knowledge-based economy in line with the National Vision 2030. Among other industries and institutions, education and entrepreneurship are some of the … Read more
Personas represent important segments of a target audience or user base, making them indispensable tools in marketing, user experience (UX) design, product development, and education. Personas in marketing help create content and campaigns specifically tailored to various client bases’ demands, preferences, and behaviors. They aid in making assessments about the user and help designers choose test … Read more
Attention Human-Computer Interaction (HCI) Educators and Researchers! Are you looking to improve your research and teaching methods? METRIC can help you and your students engage with user studies at scale. Are you looking to improve your research and teaching methods? METRIC can help you and your students engage with user studies at scale. 🚀 METRIC, … Read more
Achieving exponential growth is an obvious goal for many businesses, especially for return on investment. But in order to achieve this growth, businesses constantly seek ways to improve and keep track of their customer experience. It’s no wonder so many businesses hire external analytic teams, turn to online analytic tools, or invest in in-house data … Read more
Various industries benefit from user analytic studies, both with and without knowledge. E-Commerce, logistics and transportation, hospitality, web development, real estate, healthcare, public services, and even education. Many industries need user feedback to improve their services, so implementing user analytic studies in academia benefits students. Here are five: In today’s fast-paced world, having some knowledge … Read more
Restaurants, museums, and themes are just a few places where you’ve probably seen QR codes. Most people can relate to having to scan a QR code to access the menu or Wi-Fi of a restaurant or cafe, especially after the 2020 coronavirus pandemic. QR codes are convenient and seemingly simple, but how do they actually … Read more
Evaluating user interaction with images is important for online marketing, advertising, news and content creation, and webpage design. METRIC (Measuring Engagement Through Remote Interactions of Customers) provides an advanced capability to do just this! As shown in Figure 1, you can set up Areas of Interest (AOIs) via a drag-and-drop method and give each AOI … Read more
In the ever-evolving landscape of web development, understanding user engagement is crucial for crafting seamless and user-friendly experiences. To aid developers in this quest, METRIC, a powerful tool designed for collecting, measuring, analyzing, and reporting user engagement, has now extended its capabilities to seamlessly integrate with websites developed using React. METRIC goes beyond traditional analytics … Read more
When you design user studies, user experiments, and user surveys (a.k.a. user research), there is a need to sample from the user population – that is selecting real users. Selecting real users is often considered vital for ensuring the validity, usefulness, and applicability of user research. But what are real users? Real users are participants … Read more
