Personas represent important segments of a target audience or user base, making them indispensable tools in marketing, user experience (UX) design, product development, and education. Personas in marketing help create content and campaigns specifically tailored to various client bases’ demands, preferences, and behaviors. They aid in making assessments about the user and help designers choose test … Read more
Attention Human-Computer Interaction (HCI) Educators and Researchers! Are you looking to improve your research and teaching methods? METRIC can help you and your students engage with user studies at scale. Are you looking to improve your research and teaching methods? METRIC can help you and your students engage with user studies at scale. đ METRIC, … Read more
Customer/audience segmentation is one of the most important parts of marketing user studies, but what is the best way to go about this process? A 2022 research study found that researchers frequently do not define their study participants in adequate detail, which is a disconcerting finding. Best practices will advise you to focus on segmentation … Read more
Evaluating user interaction with images is important for online marketing, advertising, news and content creation, and webpage design. METRIC (Measuring Engagement Through Remote Interactions of Customers) provides an advanced capability to do just this! As shown in Figure 1, you can set up Areas of Interest (AOIs) via a drag-and-drop method and give each AOI … Read more
Here is a video outlining some of the many features of METRIC: Breakdown of the video: 00:55 – What are user Studies 01:53 – What is METRIC 02:10 – User Study Components 03:44 – Recording Participant Engagement 05:03 – What differentiates METRIC 06:10 – Eye Tracking 07:11 – Areas of Interest 08:07 – Follow-up Surveys … Read more
