Achieving exponential growth is an obvious goal for many businesses, especially for return on investment. But in order to achieve this growth, businesses constantly seek ways to improve and keep track of their customer experience. It’s no wonder so many businesses hire external analytic teams, turn to online analytic tools, or invest in in-house data … Read more
Various industries benefit from user analytic studies, both with and without knowledge. E-Commerce, logistics and transportation, hospitality, web development, real estate, healthcare, public services, and even education. Many industries need user feedback to improve their services, so implementing user analytic studies in academia benefits students. Here are five: In today’s fast-paced world, having some knowledge … Read more
Did you know the global advertising industry is worth over 500 billion US dollars as of 2023? However, not all ads are successful. Not all advertisers implement proper marketing strategies or hire marketing specialists to handle this for them. It is a shame because this would save them more money as they would spend less … Read more
With the rise of the use of eye tracking in fields such as medical and psychological research, marketing research, and human-computer interaction studies, skepticism and conspiracy theories about the study method are unavoidable. So let’s deconstruct some of these myths and theories. 1. Eye tracking gear does more than track eyes To dispel this myth, … Read more
Evaluating user interaction with images is important for online marketing, advertising, news and content creation, and webpage design. METRIC (Measuring Engagement Through Remote Interactions of Customers) provides an advanced capability to do just this! As shown in Figure 1, you can set up Areas of Interest (AOIs) via a drag-and-drop method and give each AOI … Read more
Here is a video outlining some of the many features of METRIC: Breakdown of the video: 00:55 – What are user Studies 01:53 – What is METRIC 02:10 – User Study Components 03:44 – Recording Participant Engagement 05:03 – What differentiates METRIC 06:10 – Eye Tracking 07:11 – Areas of Interest 08:07 – Follow-up Surveys … Read more
