Eye tracking is a versatile technology with applications across various fields for its ability to provide detailed insights into visual attention and behavior. With more and more organizations gaining interest in this technology’s abilities, there has been a rise in numerous offline and online eye-tracking tools such as METRIC. User experience (UX) and web design, … Read more
Attention Human-Computer Interaction (HCI) Educators and Researchers! Are you looking to improve your research and teaching methods? METRIC can help you and your students engage with user studies at scale. Are you looking to improve your research and teaching methods? METRIC can help you and your students engage with user studies at scale. 🚀 METRIC, … Read more
With the rise of the use of eye tracking in fields such as medical and psychological research, marketing research, and human-computer interaction studies, skepticism and conspiracy theories about the study method are unavoidable. So let’s deconstruct some of these myths and theories. 1. Eye tracking gear does more than track eyes To dispel this myth, … Read more
