Personas represent important segments of a target audience or user base, making them indispensable tools in marketing, user experience (UX) design, product development, and education. Personas in marketing help create content and campaigns specifically tailored to various client bases’ demands, preferences, and behaviors. They aid in making assessments about the user and help designers choose test subjects for usability studies so that a wide range of user types are covered in UX design. Instructors use personas to create lesson plans and teaching resources that meet the requirements of a wide range of students, increasing student engagement and effectiveness.
The advent of AI has brought many different kinds of AI generators, including AI persona generators. Some are not entirely accurate as the information fed in is not enough to generate actionable personas, but more generic versions. Thankfully, more reliable persona-generating tools, such as Survey2Persona, use comprehensive survey data to create actionable personas that can also be condensed into an AI chatbot representative of a specific audience. Using METRIC for user studies, researchers, educators, and students can use the survey data collected to create such through Survey2Persona.
Consider this step-by-step guide:
- Data Collection: Utilize METRIC’s capabilities to collect real-time data from survey responses. Ensure these surveys cover essential aspects such as demographics, preferences, behaviors, and goals.
- Data Export: Export the collected survey data from METRIC in a compatible format such as CSV or Excel. Ensure the data is clean and well-organized to facilitate seamless integration with Survey2Persona.
- Data Upload: Upload the exported survey data into Survey2Persona. Follow the tool’s prompts to map survey questions to the corresponding persona attributes.
- Persona Generation: Generate personas based on the uploaded survey data with a few clicks. Survey2Persona will utilize AI and machine learning algorithms to analyze the data and create detailed, visualized personas.
- Review and customize the generated personas to accurately reflect your target audience.
Following these simple steps can greatly impact and enhance persona generation for user studies. Researchers can create a feedback loop by taking the generated personas and using METRIC eye tracking and further surveying to determine how users respond to these personas. For instance, to determine whether they are relatable, accurate, or unrealistic. Integrating Survey2Persona with METRIC provides a powerful solution for transforming raw survey data into actionable personas that can help various organizations better address the needs of their target audiences.
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Azem, J. Y., Salminen, J., Jung, S.G., and Jansen, B. J. (2023) Measuring Engagement Through Remote Interactions of Customers: Introducing METRIC, 2023 International Symposium on Networks, Computers and Communications (ISNCC), Doha, Qatar, 2023, pp. 1-7, doi: 10.1109/ISNCC58260.2023.10323669.
Jung, S.G., Salminen, J., and Jansen, B. J. (2021) Persona Analytics: Implementing Mouse-tracking for an Interactive Persona System. ACM CHI Conference on Human Factors in Computing Systems (CHI2021), Yokohama, Japan. 8-13 May. Article No.: 342.
Nielsen, L., Salminen, J., Jung, S.G., and Jansen, B. J. (2021) Think-Aloud Surveys – A Method for Eliciting Enhanced Insights During User Studies, INTERACT 2021 18th IFIP TC13 International Conference on Human–Computer Interaction. 30 Aug. – 3 Sept. Bari, Italy.
Salminen, J., Sercan, S., Jung, S.G., and Jansen, B. J. (2021) Comparing Persona Analytics and Social Media Analytics for a User-Centric Task Using Eye-Tracking and Think-Aloud. CHItaly2021, 11-13 July 2021, Remote via Internet & Bozen-Bolzano, Italy.