What coordinates (x, y) did the customer look at and in what order?
Where the user clicked, and how many times?
What elements did the customer mouse hover over?
At what screen elements did the customer gaze?
How many times did the user move the mouse? and in what order??
What sub-element or area of interest did the user’s mouse or eye hit and how long did the interaction happen?
METRIC works both physically and remotely. Physical studies use an eye tracker, while remote studies rely on webcams. Remote user studies provide global insights, access to more customers, and cost-effective usability testing.
Setting up a user study on Metric is easy and intuitive with just a few steps. You can recruit participants using a single link, avoiding the time-consuming and costly traditional methods involving physical spaces and in-person sessions.
METRIC records behavioral data, including eye tracking, clicks, mouse moves, and scroll data, observing user behavior directly. It also collects attitudinal data through surveys using standard platforms like Google Forms, Survey Monkey, and Qualtrics.
METRIC will provide reports based on participants' responses, including the self-reporting of users' opinions. This visualizes the results for the organization/ researcher in order to automatically gain insights and turn them into actions.