Jinan Azem Eye tracking is critical in user studies because it provides valuable insights into users’ visual attention and behavior. It allows researchers to see where the users focus their attention while interacting with their digital interfaces, products, or content. The following are reasons why eye tracking is important in user studies: Unbiased Behavioral Data: Instead of … Read more
User feedback and user testing play a significant role in developing and improving digital products such as websites and mobile applications as it helps businesses understand their users. Understanding people, their characteristics, capabilities, commonalities, and differences allows designers to create more effective, safer, efficient, and enjoyable systems [2]. Here are some key points on what … Read more
Have you ever visited a website and viewed it, and then you wanted to do something like view the features of the product or purchase it, but you didn’t know exactly how to do it? Or you viewed the information about a product, but then you didn’t know what to do next? This was probably … Read more
