{"id":58,"date":"2022-07-28T09:25:20","date_gmt":"2022-07-28T09:25:20","guid":{"rendered":"https:\/\/metric.qcri.org\/blog\/?p=58"},"modified":"2022-07-28T09:25:21","modified_gmt":"2022-07-28T09:25:21","slug":"persona-perception-scale-developing-and-validating-an-instrument-for-human-like-representations-of-data","status":"publish","type":"post","link":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/persona-perception-scale-developing-and-validating-an-instrument-for-human-like-representations-of-data\/","title":{"rendered":"Persona Perception Scale: Developing and Validating an Instrument for Human-Like Representations of Data"},"content":{"rendered":"\n<p>Personas are widely used in software development, system design, and HCI studies.<\/p>\n\n\n\n<p>Yet, their evaluation is difficult, and there are no recognized and validated measurement scales to date. To improve this condition, this research develops a persona perception scale based on reviewing relevant literature.<\/p>\n\n\n\n<p>We validate the scale through a pilot study with 19 participants, each evaluating three personas (57 evaluations in total). This is the first reported effort to systematically develop and validate an instrument for persona perception measurement.<\/p>\n\n\n\n<p>We find the constructs and items of the scale perform well, with factor loadings ranging between 0.60 and 0.95. Reliability, measured as Cronbach\u2019s Alpha, is also satisfactory, encouraging us to pursue the use of the scale with a larger sample in future work.<\/p>\n\n\n\n<p>Salminen, J., Kwak, H., Santos, J. M., Jung, S.G., An, J., and\u00a0Jansen, B. J.\u00a0(2018)\u00a0<a rel=\"noreferrer noopener\" href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/lbw075.pdf\" target=\"_blank\">Persona Perception Scale: Developing and Validating an Instrument for Human-Like Representations of Data<\/a>. ACM CHI Conference on Human Factors in Computing Systems (CHI2018) (Extended Abstract), Montr\u00e9al, Canada, 21-26 April, LBW075.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personas are widely used in software development, system design, and HCI studies. Yet, their evaluation is difficult, and there are no recognized and validated measurement scales to date. To improve this condition, this research develops a persona perception scale based on reviewing relevant literature. We validate the scale through a pilot study with 19 participants, &#8230; <a title=\"Persona Perception Scale: Developing and Validating an Instrument for Human-Like Representations of Data\" class=\"read-more\" href=\"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/persona-perception-scale-developing-and-validating-an-instrument-for-human-like-representations-of-data\/\" aria-label=\"More on Persona Perception Scale: Developing and Validating an Instrument for Human-Like Representations of Data\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-58","post","type-post","status-publish","format-standard","hentry","category-user-study"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":22,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/persona-perception-scale-development-and-exploratory-validation-of-an-instrument-for-evaluating-individuals-perceptions-of-personas\/","url_meta":{"origin":58,"position":0},"title":"Persona Perception Scale: Development and Exploratory Validation of an Instrument for Evaluating Individuals&#8217; Perceptions of Personas","date":"July 28, 2022","format":false,"excerpt":"Although used in many domains, the evaluation of personas is difficult due to the lack of validated measurement instruments. To tackle this challenge, we propose the Persona Perception Scale (PPS), a survey instrument for evaluating how individuals perceive personas. We develop the scale by reviewing relevant literature from social psychology,\u2026","rel":"","context":"In &quot;user study&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":274,"url":"https:\/\/metric.qcri.org\/blog\/2024\/07\/01\/are-you-looking-to-improve-your-research-and-teaching-methods-metric-can-help-you-and-your-students-engage-with-user-studies-at-scale\/","url_meta":{"origin":58,"position":1},"title":"Are you looking to improve your research and teaching methods? METRIC can help you and your students engage with user studies at scale.","date":"July 1, 2024","format":false,"excerpt":"Attention Human-Computer Interaction (HCI) Educators and Researchers! Are you looking to improve your research and teaching methods? METRIC can help you and your students engage with user studies at scale.Are you looking to improve your research and teaching methods? METRIC can help you and your students engage with user studies\u2026","rel":"","context":"In &quot;analytics&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/07\/METRIC_Teaching_July_2024.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":54,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/is-more-better-impact-of-multiple-photos-on-perception-of-persona-profiles\/","url_meta":{"origin":58,"position":2},"title":"Is More Better?: Impact of Multiple Photos on Perception of Persona Profiles","date":"July 28, 2022","format":false,"excerpt":"In this research, we investigate if and how more photos than a single headshot can heighten the level of information provided by persona profiles. We conduct eye-tracking experiments and qualitative interviews with variations in the photos: a single headshot, a headshot and images of the persona in different contexts, and\u2026","rel":"","context":"In &quot;user study&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":60,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/findings-of-a-user-study-of-automatically-generated-personas\/","url_meta":{"origin":58,"position":3},"title":"Findings of a User Study of Automatically Generated Personas","date":"July 28, 2022","format":false,"excerpt":"We report findings and implications from a seminaturalistic user study of a system for Automatic Persona Generation (APG) using large-scale audience data of an organization\u2019s social media channels conducted at the workplace of a major international corporation. Thirteen participants from a range of positions within the company engaged with the\u2026","rel":"","context":"In &quot;user study&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/hello-world\/","url_meta":{"origin":58,"position":4},"title":"Can Unhappy Pictures Enhance the Effect of Personas? A User Experiment","date":"July 28, 2022","format":false,"excerpt":"There has been little research into whether a persona\u2019s picture should portray a happy or unhappy individual. We report a user experiment with 235 participants, testing the effects of happy and unhappy image styles on user perceptions, engagement, and personality traits attributed to personas using a mixed-methods analysis. Results indicate\u2026","rel":"","context":"In &quot;user study&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":48,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/the-effect-of-numerical-and-textual-information-on-visual-engagement-and-perceptions-of-ai-driven-persona-interfaces\/","url_meta":{"origin":58,"position":5},"title":"The Effect of Numerical and Textual Information on Visual Engagement and Perceptions of AI-Driven Persona Interfaces","date":"July 28, 2022","format":false,"excerpt":"In an experiment, we present 38 marketing and data analysts professionals with two online AI-driven persona interfaces, one using numbers and the other using text. We employ eye tracking, think-aloud, and a post-engagement survey for data collection to measure perception and visual engagement with the personas along 7 constructs. Results\u2026","rel":"","context":"In &quot;user study&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/58","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/comments?post=58"}],"version-history":[{"count":1,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/58\/revisions"}],"predecessor-version":[{"id":59,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/58\/revisions\/59"}],"wp:attachment":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/media?parent=58"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/categories?post=58"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/tags?post=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}