Is More Better?: Impact of Multiple Photos on Perception of Persona Profiles<\/a>. ACM CHI Conference on Human Factors in Computing Systems (CHI2018), Montr\u00e9al, Canada, 21-26 April, Paper No. 317.<\/p>\n","protected":false},"excerpt":{"rendered":"In this research, we investigate if and how more photos than a single headshot can heighten the level of information provided by persona profiles. We conduct eye-tracking experiments and qualitative interviews with variations in the photos: a single headshot, a headshot and images of the persona in different contexts, and a headshot with pictures of … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-54","post","type-post","status-publish","format-standard","hentry","category-user-study"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":28,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/confusion-and-information-triggered-by-photos-in-persona-profiles\/","url_meta":{"origin":54,"position":0},"title":"Confusion and Information Triggered by Photos in Persona Profiles","date":"July 28, 2022","format":false,"excerpt":"We investigate whether additional photos beyond a single headshot makes a persona profile more informative without confusing the end user. We conduct an eye-tracking experiment and qualitative interviews with digital content creators after varying the persona in photos via a single headshot, a headshot and photo of the persona in\u2026","rel":"","context":"In "user study"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/does-a-smile-matter-if-the-person-is-not-real-the-effect-of-a-smile-and-stock-photos-on-persona-perceptions\/","url_meta":{"origin":54,"position":1},"title":"Does a Smile Matter if the Person Is Not Real?: The Effect of a Smile and Stock Photos on Persona Perceptions","date":"July 28, 2022","format":false,"excerpt":"We analyze the effect of using smiling\/non-smiling and stock photo\/non-stock photo pictures in persona profiles on four key persona perceptions, including credibility, likability, similarity, and willingness to use. For this, we collect data from an experiment with 2,400 participants using a 16-item survey instrument and multiple persona profile treatments of\u2026","rel":"","context":"In "user study"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/using-artificially-generated-pictures-in-customer-facing-systems-an-evaluation-study-with-data-driven-personas\/","url_meta":{"origin":54,"position":2},"title":"Using Artificially Generated Pictures in Customer-facing Systems: An Evaluation Study with Data-Driven Personas","date":"July 28, 2022","format":false,"excerpt":"We conduct two studies to evaluate the suitability of artificially generated facial pictures for use in a customer-facing system using data-driven personas. STUDY 1 investigates the quality of a sample of 1,000 artificially generated facial pictures. Obtaining 6,812 crowd judgments, we find that 90% of the images are rated medium\u2026","rel":"","context":"In "user study"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":50,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/the-effect-of-smiling-pictures-on-perceptions-of-personas-user-modelling\/","url_meta":{"origin":54,"position":3},"title":"The Effect of Smiling Pictures on Perceptions of Personas. User Modelling","date":"July 28, 2022","format":false,"excerpt":"We analyze the effect of a smile in personas pictures on persona perceptions, including credibility, likability, similarity, and willingness to use. We conduct an online experiment with 2,400 participants using a 16-item survey and multiple persona profile treatments of which half have a smiling photo and half do not. We\u2026","rel":"","context":"In "user study"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":24,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/persona-transparency-analyzing-the-impact-of-explanations-on-perceptions-of-data-driven-personas\/","url_meta":{"origin":54,"position":4},"title":"Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas","date":"July 28, 2022","format":false,"excerpt":"Computational techniques are becoming more common in persona development. However, users of personas may question the information in persona profiles because they are unsure of how it was created. This problem is especially vexing for data-driven personas because their creation is an opaque algorithmic process. In this research, we analyze\u2026","rel":"","context":"In "user study"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":62,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/fixation-and-confusion-investigating-eye-tracking-participants-exposure-to-information-in-personas\/","url_meta":{"origin":54,"position":5},"title":"Fixation and Confusion \u2013 Investigating Eye-tracking Participants\u2019 Exposure to Information in Personas","date":"July 28, 2022","format":false,"excerpt":"To more effectively convey relevant information to end users of persona profiles, we conducted a user study consisting of 29 participants engaging with three persona layout treatments. We were interested in confusion engendered by the treatments on the participants, and conducted a within-subjects study in the actual work environment, using\u2026","rel":"","context":"In "user study"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/54","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/comments?post=54"}],"version-history":[{"count":1,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/54\/revisions"}],"predecessor-version":[{"id":55,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/54\/revisions\/55"}],"wp:attachment":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/media?parent=54"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/categories?post=54"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/tags?post=54"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}