Persona Analytics: Implementing Mouse-tracking for an Interactive Persona System<\/a>. ACM CHI Conference on Human Factors in Computing Systems (CHI2021), Yokohama, Japan. 8-13 May.\u00a0Article No.: 342.<\/p>\n","protected":false},"excerpt":{"rendered":"Observing user interactions with interactive persona systems offers important insights for the design and application of such systems. Using an interactive persona system, user behavior and interaction with personas can be tracked with high precision, addressing the scarcity of behavioral persona user studies. In this research, we introduce and evaluate an implementation of persona analytics … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-40","post","type-post","status-publish","format-standard","hentry","category-user-study"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":282,"url":"https:\/\/metric.qcri.org\/blog\/2024\/07\/04\/actionable-data-creating-personas-from-metric-data-analytics\/","url_meta":{"origin":40,"position":0},"title":"Actionable Data: Creating Personas from METRIC Data Analytics","date":"July 4, 2024","format":false,"excerpt":"Personas represent important segments\u00a0of a target audience or user base, making them indispensable tools in marketing, user experience (UX) design, product development, and education. 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