{"id":38,"date":"2022-07-28T09:08:02","date_gmt":"2022-07-28T09:08:02","guid":{"rendered":"https:\/\/metric.qcri.org\/blog\/?p=38"},"modified":"2022-07-28T09:08:03","modified_gmt":"2022-07-28T09:08:03","slug":"picturing-it-the-effect-of-image-styles-on-user-perceptions-of-personas","status":"publish","type":"post","link":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/picturing-it-the-effect-of-image-styles-on-user-perceptions-of-personas\/","title":{"rendered":"Picturing It!: The Effect of Image Styles on User Perceptions of Personas"},"content":{"rendered":"\n<p>Though photographs of real people are typically used to portray personas, there is little research into the potential advantages or disadvantages of using such images, relative to other image styles.<\/p>\n\n\n\n<p>We conducted an experiment with 149 participants, testing the effects of six different image styles on user perceptions and personality traits that are attributed to personas by the participants.<\/p>\n\n\n\n<p>Results show that perceptions of clarity, completeness, consistency, credibility, and empathy for a persona increase with picture realism.<\/p>\n\n\n\n<p>Personas with more realistic pictures are also perceived as more agreeable, open, and emotionally stable, with higher confidence in these assessments.<\/p>\n\n\n\n<p>We also find evidence of the uncanny valley effect, with realistic cartoon personas experiencing a decrease in the user perception scores.<\/p>\n\n\n\n<p>Salminen, J., Jung, S.G., Santos, J., Kamel, A. M., and\u00a0Jansen, B. J.\u00a0(2021)\u00a0<a rel=\"noreferrer noopener\" href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/3411764.3445360.pdf\" target=\"_blank\">Picturing It!: The Effect of Image Styles on User Perceptions of Personas<\/a>. ACM CHI Conference on Human Factors in Computing Systems (CHI2021), Yokohama, Japan. 8-13 May.\u00a0Article No.: 430.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Though photographs of real people are typically used to portray personas, there is little research into the potential advantages or disadvantages of using such images, relative to other image styles. We conducted an experiment with 149 participants, testing the effects of six different image styles on user perceptions and personality traits that are attributed to &#8230; <a title=\"Picturing It!: The Effect of Image Styles on User Perceptions of Personas\" class=\"read-more\" href=\"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/picturing-it-the-effect-of-image-styles-on-user-perceptions-of-personas\/\" aria-label=\"More on Picturing It!: The Effect of Image Styles on User Perceptions of Personas\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-38","post","type-post","status-publish","format-standard","hentry","category-user-study"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":1,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/hello-world\/","url_meta":{"origin":38,"position":0},"title":"Can Unhappy Pictures Enhance the Effect of Personas? A User Experiment","date":"July 28, 2022","format":false,"excerpt":"There has been little research into whether a persona\u2019s picture should portray a happy or unhappy individual. We report a user experiment with 235 participants, testing the effects of happy and unhappy image styles on user perceptions, engagement, and personality traits attributed to personas using a mixed-methods analysis. Results indicate\u2026","rel":"","context":"In &quot;user study&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":264,"url":"https:\/\/metric.qcri.org\/blog\/2024\/06\/27\/picturing-the-fictitious-person-user-perceptions-of-ai-generated-personas\/","url_meta":{"origin":38,"position":1},"title":"Picturing the Fictitious Person:  User Perceptions of AI-generated Personas","date":"June 27, 2024","format":false,"excerpt":"Artificial intelligence has increasingly been leveraged to create personas in recent years, with tools like DALL-E and Midjourney generating detailed textual and visual representations. However, a recent study, Picturing the Fictitious Person: An Exploratory Study on the Effect of Images on User Perceptions of AI-generated Personas, has provided intriguing insights\u2026","rel":"","context":"In \"user experience\"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/06\/openart-image_gEhS-NrC_1719486122347_raw-e1719487751729.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":50,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/the-effect-of-smiling-pictures-on-perceptions-of-personas-user-modelling\/","url_meta":{"origin":38,"position":2},"title":"The Effect of Smiling Pictures on Perceptions of Personas. User Modelling","date":"July 28, 2022","format":false,"excerpt":"We analyze the effect of a smile in personas pictures on persona perceptions, including credibility, likability, similarity, and willingness to use. We conduct an online experiment with 2,400 participants using a 16-item survey and multiple persona profile treatments of which half have a smiling photo and half do not. We\u2026","rel":"","context":"In &quot;user study&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/toxic-text-in-personas-an-experiment-on-user-perceptions\/","url_meta":{"origin":38,"position":3},"title":"Toxic Text in Personas: An Experiment on User Perceptions","date":"July 28, 2022","format":false,"excerpt":"When algorithms create personas from social media data, the personas can become noxious via automatically including toxic comments. To investigate how users perceive such personas, we conducted a 2 \u00d7 2 user experiment with 496 participants that showed participants toxic and non-toxic versions of data-driven personas. We found that participants\u2026","rel":"","context":"In &quot;user study&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":26,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/does-a-smile-matter-if-the-person-is-not-real-the-effect-of-a-smile-and-stock-photos-on-persona-perceptions\/","url_meta":{"origin":38,"position":4},"title":"Does a Smile Matter if the Person Is Not Real?: The Effect of a Smile and Stock Photos on Persona Perceptions","date":"July 28, 2022","format":false,"excerpt":"We analyze the effect of using smiling\/non-smiling and stock photo\/non-stock photo pictures in persona profiles on four key persona perceptions, including credibility, likability, similarity, and willingness to use. For this, we collect data from an experiment with 2,400 participants using a 16-item survey instrument and multiple persona profile treatments of\u2026","rel":"","context":"In &quot;user study&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":44,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/the-effect-of-experience-on-persona-perceptions\/","url_meta":{"origin":38,"position":5},"title":"The Effect of Experience on Persona Perceptions","date":"July 28, 2022","format":false,"excerpt":"User perceptions of personas affect the adoption of personas for decision-making in real organizations. To investigate how experience affects the way an individual perceives a persona, we conduct an experimental study with individuals less and more experienced with personas. Quantitative results show that previous experience increases several important perceptions, including\u2026","rel":"","context":"In &quot;user study&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":1,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/38\/revisions"}],"predecessor-version":[{"id":39,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/38\/revisions\/39"}],"wp:attachment":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/media?parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/categories?post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/tags?post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}