Comparing Persona Analytics and Social Media Analytics for a User-Centric Task Using Eye-Tracking and Think-Aloud<\/a>. CHItaly2021, 11-13 July 2021, Remote via Internet &\u00a0\u200bBozen-Bolzano, Italy.<\/p>\n","protected":false},"excerpt":{"rendered":"We compare a data-driven persona system and an analytics system for efficiency and effectiveness for a user identification task. Findings from the 34-participant experiment show that the data-driven persona system affords faster task completion, is easier for users to engage with, and provides better user identification accuracy. Eye-tracking data indicates that the participants focus most … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-36","post","type-post","status-publish","format-standard","hentry","category-user-study"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":46,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/personas-and-analytics-a-comparative-user-study-of-efficiency-and-effectiveness-for-a-user-identification-task\/","url_meta":{"origin":36,"position":0},"title":"Personas and Analytics: A Comparative User Study of Efficiency and Effectiveness for a User Identification Task","date":"July 28, 2022","format":false,"excerpt":"Personas are a well-known technique in human computer interaction. However, there is a lack of rigorous empirical research evaluating personas relative to other methods. In this 34-participant experiment, we compare a persona system and an analytics system, both using identical user data, for efficiency and effectiveness for a user identification\u2026","rel":"","context":"In "user study"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":282,"url":"https:\/\/metric.qcri.org\/blog\/2024\/07\/04\/actionable-data-creating-personas-from-metric-data-analytics\/","url_meta":{"origin":36,"position":1},"title":"Actionable Data: Creating Personas from METRIC Data Analytics","date":"July 4, 2024","format":false,"excerpt":"Personas represent important segments\u00a0of a target audience or user base, making them indispensable tools in marketing, user experience (UX) design, product development, and education. Personas in marketing help create content and campaigns specifically tailored to various client bases' demands, preferences, and behaviors. They aid in making assessments about the user\u2026","rel":"","context":"In "analytics"","img":{"alt_text":"Personas are essential tools in fields such as marketing, user experience (UX) design, product development, and education, serving to represent key segments of a target audience or user base","src":"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/07\/Personas.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":40,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/persona-analytics-implementing-mouse-tracking-for-an-interactive-persona-system\/","url_meta":{"origin":36,"position":2},"title":"Persona Analytics: Implementing Mouse-tracking for an Interactive Persona System","date":"July 28, 2022","format":false,"excerpt":"Observing user interactions with interactive persona systems offers important insights for the design and application of such systems. Using an interactive persona system, user behavior and interaction with personas can be tracked with high precision, addressing the scarcity of behavioral persona user studies. In this research, we introduce and evaluate\u2026","rel":"","context":"In "user study"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":260,"url":"https:\/\/metric.qcri.org\/blog\/2024\/06\/27\/business-analytics-with-metric\/","url_meta":{"origin":36,"position":3},"title":"Business Analytics With METRIC","date":"June 27, 2024","format":false,"excerpt":"Achieving exponential growth is an obvious goal for many businesses, especially for return on investment. But in order to achieve this growth, businesses constantly seek ways to improve and keep track of their customer experience. It's no wonder so many businesses hire external analytic teams, turn to online analytic tools,\u2026","rel":"","context":"In "analytics"","img":{"alt_text":"ACUA homepage - audience demographics, track post reach and engagement, and identify key trends that can drive your growth","src":"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-26-at-3.48.29-PM.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":60,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/findings-of-a-user-study-of-automatically-generated-personas\/","url_meta":{"origin":36,"position":4},"title":"Findings of a User Study of Automatically Generated Personas","date":"July 28, 2022","format":false,"excerpt":"We report findings and implications from a seminaturalistic user study of a system for Automatic Persona Generation (APG) using large-scale audience data of an organization\u2019s social media channels conducted at the workplace of a major international corporation. Thirteen participants from a range of positions within the company engaged with the\u2026","rel":"","context":"In "user study"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":48,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/the-effect-of-numerical-and-textual-information-on-visual-engagement-and-perceptions-of-ai-driven-persona-interfaces\/","url_meta":{"origin":36,"position":5},"title":"The Effect of Numerical and Textual Information on Visual Engagement and Perceptions of AI-Driven Persona Interfaces","date":"July 28, 2022","format":false,"excerpt":"In an experiment, we present 38 marketing and data analysts professionals with two online AI-driven persona interfaces, one using numbers and the other using text. We employ eye tracking, think-aloud, and a post-engagement survey for data collection to measure perception and visual engagement with the personas along 7 constructs. 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