{"id":22,"date":"2022-07-28T08:45:33","date_gmt":"2022-07-28T08:45:33","guid":{"rendered":"https:\/\/metric.qcri.org\/blog\/?p=22"},"modified":"2022-07-28T08:45:34","modified_gmt":"2022-07-28T08:45:34","slug":"persona-perception-scale-development-and-exploratory-validation-of-an-instrument-for-evaluating-individuals-perceptions-of-personas","status":"publish","type":"post","link":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/persona-perception-scale-development-and-exploratory-validation-of-an-instrument-for-evaluating-individuals-perceptions-of-personas\/","title":{"rendered":"Persona Perception Scale: Development and Exploratory Validation of an Instrument for Evaluating Individuals&#8217; Perceptions of Personas"},"content":{"rendered":"\n<p>Although used in many domains, the evaluation of personas is difficult due to the lack of validated measurement instruments. <\/p>\n\n\n\n<p>To tackle this challenge, we propose the Persona Perception Scale (PPS), a survey instrument for evaluating how individuals perceive personas. We develop the scale by reviewing relevant literature from social psychology, persona studies, and Human-Computer Interaction to find relevant constructs and items for measuring persona perceptions. <\/p>\n\n\n\n<p>Following initial pilot testing, we conduct an exploratory validation of the scale with 412 respondents and find that the constructs and items of the scale perform satisfactorily for deployment. The research has implications for both academic researchers and persona developers. <\/p>\n\n\n\n<p>Using the PPS, researchers and designers can evaluate how different persona designs affect individual perceptions of personas, for example persona users\u2019 (e.g., designers, marketers, software developers) perceived credibility of the persona and their willingness to use it. <\/p>\n\n\n\n<p>Because persona perceptions are associated with persona acceptance and adoption, using a perceptual measurement instrument can improve the chances of persona adoption and use in real organizations.<\/p>\n\n\n\n<p>Salminen, J., Santos, J. M., Kwak, H., An, J., Jung, S.G., and\u00a0Jansen, B. J.\u00a0(2020)\u00a0<a rel=\"noreferrer noopener\" href=\"http:\/\/www.bernardjjansen.com\/uploads\/2\/4\/1\/8\/24188166\/persona_perception_scale.pdf\" target=\"_blank\">Persona Perception Scale: Development and Exploratory Validation of an Instrument for Evaluating Individuals&#8217; Perceptions of Personas<\/a>.\u00a0International Journal of Human-Computer Studies, (141), Article 102437.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although used in many domains, the evaluation of personas is difficult due to the lack of validated measurement instruments. To tackle this challenge, we propose the Persona Perception Scale (PPS), a survey instrument for evaluating how individuals perceive personas. We develop the scale by reviewing relevant literature from social psychology, persona studies, and Human-Computer Interaction &#8230; <a title=\"Persona Perception Scale: Development and Exploratory Validation of an Instrument for Evaluating Individuals&#8217; Perceptions of Personas\" class=\"read-more\" href=\"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/persona-perception-scale-development-and-exploratory-validation-of-an-instrument-for-evaluating-individuals-perceptions-of-personas\/\" aria-label=\"More on Persona Perception Scale: Development and Exploratory Validation of an Instrument for Evaluating Individuals&#8217; Perceptions of Personas\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-22","post","type-post","status-publish","format-standard","hentry","category-user-study"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":58,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/persona-perception-scale-developing-and-validating-an-instrument-for-human-like-representations-of-data\/","url_meta":{"origin":22,"position":0},"title":"Persona Perception Scale: Developing and Validating an Instrument for Human-Like Representations of Data","date":"July 28, 2022","format":false,"excerpt":"Personas are widely used in software development, system design, and HCI studies. Yet, their evaluation is difficult, and there are no recognized and validated measurement scales to date. To improve this condition, this research develops a persona perception scale based on reviewing relevant literature. We validate the scale through a\u2026","rel":"","context":"In &quot;user study&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":48,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/the-effect-of-numerical-and-textual-information-on-visual-engagement-and-perceptions-of-ai-driven-persona-interfaces\/","url_meta":{"origin":22,"position":1},"title":"The Effect of Numerical and Textual Information on Visual Engagement and Perceptions of AI-Driven Persona Interfaces","date":"July 28, 2022","format":false,"excerpt":"In an experiment, we present 38 marketing and data analysts professionals with two online AI-driven persona interfaces, one using numbers and the other using text. We employ eye tracking, think-aloud, and a post-engagement survey for data collection to measure perception and visual engagement with the personas along 7 constructs. Results\u2026","rel":"","context":"In &quot;user study&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":264,"url":"https:\/\/metric.qcri.org\/blog\/2024\/06\/27\/picturing-the-fictitious-person-user-perceptions-of-ai-generated-personas\/","url_meta":{"origin":22,"position":2},"title":"Picturing the Fictitious Person:  User Perceptions of AI-generated Personas","date":"June 27, 2024","format":false,"excerpt":"Artificial intelligence has increasingly been leveraged to create personas in recent years, with tools like DALL-E and Midjourney generating detailed textual and visual representations. However, a recent study, Picturing the Fictitious Person: An Exploratory Study on the Effect of Images on User Perceptions of AI-generated Personas, has provided intriguing insights\u2026","rel":"","context":"In \"user experience\"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/06\/openart-image_gEhS-NrC_1719486122347_raw-e1719487751729.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":26,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/does-a-smile-matter-if-the-person-is-not-real-the-effect-of-a-smile-and-stock-photos-on-persona-perceptions\/","url_meta":{"origin":22,"position":3},"title":"Does a Smile Matter if the Person Is Not Real?: The Effect of a Smile and Stock Photos on Persona Perceptions","date":"July 28, 2022","format":false,"excerpt":"We analyze the effect of using smiling\/non-smiling and stock photo\/non-stock photo pictures in persona profiles on four key persona perceptions, including credibility, likability, similarity, and willingness to use. For this, we collect data from an experiment with 2,400 participants using a 16-item survey instrument and multiple persona profile treatments of\u2026","rel":"","context":"In &quot;user study&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":44,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/the-effect-of-experience-on-persona-perceptions\/","url_meta":{"origin":22,"position":4},"title":"The Effect of Experience on Persona Perceptions","date":"July 28, 2022","format":false,"excerpt":"User perceptions of personas affect the adoption of personas for decision-making in real organizations. To investigate how experience affects the way an individual perceives a persona, we conduct an experimental study with individuals less and more experienced with personas. Quantitative results show that previous experience increases several important perceptions, including\u2026","rel":"","context":"In &quot;user study&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":50,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/the-effect-of-smiling-pictures-on-perceptions-of-personas-user-modelling\/","url_meta":{"origin":22,"position":5},"title":"The Effect of Smiling Pictures on Perceptions of Personas. User Modelling","date":"July 28, 2022","format":false,"excerpt":"We analyze the effect of a smile in personas pictures on persona perceptions, including credibility, likability, similarity, and willingness to use. We conduct an online experiment with 2,400 participants using a 16-item survey and multiple persona profile treatments of which half have a smiling photo and half do not. We\u2026","rel":"","context":"In &quot;user study&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":1,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/22\/revisions"}],"predecessor-version":[{"id":23,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/22\/revisions\/23"}],"wp:attachment":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/media?parent=22"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/categories?post=22"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/tags?post=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}