{"id":183,"date":"2024-06-02T04:55:23","date_gmt":"2024-06-02T04:55:23","guid":{"rendered":"https:\/\/metric.qcri.org\/blog\/?p=183"},"modified":"2024-06-02T04:55:25","modified_gmt":"2024-06-02T04:55:25","slug":"using-electroencephalogram-devices-for-user-experience-insights","status":"publish","type":"post","link":"https:\/\/metric.qcri.org\/blog\/2024\/06\/02\/using-electroencephalogram-devices-for-user-experience-insights\/","title":{"rendered":"Using Electroencephalogram Devices For User Experience Insights"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">An electroencephalogram (EEG) device records<strong> <\/strong>brain activity by attaching small sensors to the scalp to pick up the electrical signals produced by the brain. These signals are recorded by a machine and are looked at by a researcher for insights into user experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EEG devices have been used for various studies gauging emotional reactions to images, music, speeches, shows, and audio recordings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is an image of a study participant using an EEG device.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"331\" height=\"442\" src=\"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/06\/Jim-wearing-EEG-device-May-2024.png?resize=331%2C442&#038;ssl=1\" alt=\"\" class=\"wp-image-184\" srcset=\"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/06\/Jim-wearing-EEG-device-May-2024.png?w=331&amp;ssl=1 331w, https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/06\/Jim-wearing-EEG-device-May-2024.png?resize=225%2C300&amp;ssl=1 225w\" sizes=\"auto, (max-width: 331px) 100vw, 331px\" data-recalc-dims=\"1\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">A study participant wearing an EEG device. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>An electroencephalogram (EEG) device records brain activity by attaching small sensors to the scalp to pick up the electrical signals produced by the brain. These signals are recorded by a machine and are looked at by a researcher for insights into user experience. EEG devices have been used for various studies gauging emotional reactions to &#8230; <a title=\"Using Electroencephalogram Devices For User Experience Insights\" class=\"read-more\" href=\"https:\/\/metric.qcri.org\/blog\/2024\/06\/02\/using-electroencephalogram-devices-for-user-experience-insights\/\" aria-label=\"More on Using Electroencephalogram Devices For User Experience Insights\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-183","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":93,"url":"https:\/\/metric.qcri.org\/blog\/2023\/02\/08\/pilot-usability-studies-available-for-collaborators-in-qatar\/","url_meta":{"origin":183,"position":0},"title":"Pilot Usability Studies Available for Collaborators in Qatar","date":"February 8, 2023","format":false,"excerpt":"Pilot Usability Studies Available for Collaborators in Qatar In Qatar? Have a need for a usability study? Need to enhance a system interface, a website, or an app? Want better customer engagement? The APG Team of the Qatar Computing Research Institute is here to help! We have a complete mobile\u2026","rel":"","context":"In &quot;analytics&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":86,"url":"https:\/\/metric.qcri.org\/blog\/2023\/01\/26\/user-study-capabilities-at-the-qatar-computing-research-institute-qcri\/","url_meta":{"origin":183,"position":1},"title":"User Study Capabilities at the Qatar Computing Research Institute (QCRI)","date":"January 26, 2023","format":false,"excerpt":"We conducted a user study this week, 22-26 January 2023, collecting eye, mouse, verbal, and survey data -- all within a single system!\u00a0 In case a user study is something that you or others within your organization might be interested in, reach out!\u00a0 If there are research implications, we are\u2026","rel":"","context":"In &quot;analytics&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2023\/01\/image-3.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":32,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/think-aloud-surveys-a-method-for-eliciting-enhanced-insights-during-user-studies\/","url_meta":{"origin":183,"position":2},"title":"Think-Aloud Surveys &#8211; A Method for Eliciting Enhanced Insights During User Studies","date":"July 28, 2022","format":false,"excerpt":"In a user experiment, we tried out a novel data collection approach consisting of combining surveys with the think aloud method. We coin the phrase \u201cthink-aloud survey method\u201d, where participants think-aloud while completing a questionnaire. We analyzed the transcripts and found that the think aloud survey provides deeper insights into\u2026","rel":"","context":"In &quot;user study&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":206,"url":"https:\/\/metric.qcri.org\/blog\/2024\/06\/12\/integrated-marketing-courses-with-metric\/","url_meta":{"origin":183,"position":3},"title":"Integrated Marketing Courses with METRIC","date":"June 12, 2024","format":false,"excerpt":"Did you know the global advertising industry is worth over 500 billion US dollars as of 2023? However, not all ads are successful. Not all advertisers implement proper marketing strategies or hire marketing specialists to handle this for them. It is a shame because this would save them more money\u2026","rel":"","context":"In &quot;user study&quot;","img":{"alt_text":"Marketing: Media User Insights, Prefered methods of Media consumption","src":"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/06\/Marketing.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":260,"url":"https:\/\/metric.qcri.org\/blog\/2024\/06\/27\/business-analytics-with-metric\/","url_meta":{"origin":183,"position":4},"title":"Business Analytics With METRIC","date":"June 27, 2024","format":false,"excerpt":"Achieving exponential growth is an obvious goal for many businesses, especially for return on investment. But in order to achieve this growth, businesses constantly seek ways to improve and keep track of their customer experience. It's no wonder so many businesses hire external analytic teams, turn to online analytic tools,\u2026","rel":"","context":"In &quot;analytics&quot;","img":{"alt_text":"ACUA homepage - audience demographics, track post reach and engagement, and identify key trends that can drive your growth","src":"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-26-at-3.48.29-PM.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":168,"url":"https:\/\/metric.qcri.org\/blog\/2024\/03\/14\/some-insights-and-recommendations-about-user-studies\/","url_meta":{"origin":183,"position":5},"title":"Some insights and recommendations about user studies","date":"March 14, 2024","format":false,"excerpt":"We have published a series of research articles examining user studies, including implementation suggestions. Some insights and recommendations about user studies Some of our findings and recommendations are: Fair pay: Paying crowdworkers adequately is task dependent Real Users: Students are overused in academic studies; there are workable alternates to get\u2026","rel":"","context":"Similar post","img":{"alt_text":"Some insights and recommendations about user studies","src":"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/03\/insights_into_user_studies_jansen.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":1,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/183\/revisions"}],"predecessor-version":[{"id":185,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/183\/revisions\/185"}],"wp:attachment":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/media?parent=183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/categories?post=183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/tags?post=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}