{"id":183,"date":"2024-06-02T04:55:23","date_gmt":"2024-06-02T04:55:23","guid":{"rendered":"https:\/\/metric.qcri.org\/blog\/?p=183"},"modified":"2024-06-02T04:55:25","modified_gmt":"2024-06-02T04:55:25","slug":"using-electroencephalogram-devices-for-user-experience-insights","status":"publish","type":"post","link":"https:\/\/metric.qcri.org\/blog\/2024\/06\/02\/using-electroencephalogram-devices-for-user-experience-insights\/","title":{"rendered":"Using Electroencephalogram Devices For User Experience Insights"},"content":{"rendered":"\n

An electroencephalogram (EEG) device records <\/strong>brain activity by attaching small sensors to the scalp to pick up the electrical signals produced by the brain. These signals are recorded by a machine and are looked at by a researcher for insights into user experience.<\/p>\n\n\n\n

EEG devices have been used for various studies gauging emotional reactions to images, music, speeches, shows, and audio recordings.<\/p>\n\n\n\n

Here is an image of a study participant using an EEG device.<\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

A study participant wearing an EEG device. <\/p>\n","protected":false},"excerpt":{"rendered":"

An electroencephalogram (EEG) device records brain activity by attaching small sensors to the scalp to pick up the electrical signals produced by the brain. These signals are recorded by a machine and are looked at by a researcher for insights into user experience. EEG devices have been used for various studies gauging emotional reactions to … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-183","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":93,"url":"https:\/\/metric.qcri.org\/blog\/2023\/02\/08\/pilot-usability-studies-available-for-collaborators-in-qatar\/","url_meta":{"origin":183,"position":0},"title":"Pilot Usability Studies Available for Collaborators in Qatar","date":"February 8, 2023","format":false,"excerpt":"Pilot Usability Studies Available for Collaborators in Qatar In Qatar? Have a need for a usability study? Need to enhance a system interface, a website, or an app? Want better customer engagement? The APG Team of the Qatar Computing Research Institute is here to help! We have a complete mobile\u2026","rel":"","context":"In "analytics"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":260,"url":"https:\/\/metric.qcri.org\/blog\/2024\/06\/27\/business-analytics-with-metric\/","url_meta":{"origin":183,"position":1},"title":"Business Analytics With METRIC","date":"June 27, 2024","format":false,"excerpt":"Achieving exponential growth is an obvious goal for many businesses, especially for return on investment. But in order to achieve this growth, businesses constantly seek ways to improve and keep track of their customer experience. 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E-Commerce, logistics and transportation, hospitality, web development, real estate, healthcare, public services, and even education. Many industries need user feedback to improve their services, so implementing user analytic studies in academia benefits students. Here\u2026","rel":"","context":"In "analytics"","img":{"alt_text":"Benefits of METRIC in Teaching User Study Analytics","src":"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-13-at-5.59.38-PM.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":206,"url":"https:\/\/metric.qcri.org\/blog\/2024\/06\/12\/integrated-marketing-courses-with-metric\/","url_meta":{"origin":183,"position":4},"title":"Integrated Marketing Courses with METRIC","date":"June 12, 2024","format":false,"excerpt":"Did you know the global advertising industry is worth over 500 billion US dollars as of 2023? However, not all ads are successful. 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