{"id":139,"date":"2023-11-05T07:37:57","date_gmt":"2023-11-05T07:37:57","guid":{"rendered":"https:\/\/metric.qcri.org\/blog\/?p=139"},"modified":"2023-11-05T07:41:09","modified_gmt":"2023-11-05T07:41:09","slug":"qrpath-insight-a-smart-system-for-understanding-how-visitors-use-your-facilityqrpath-insight","status":"publish","type":"post","link":"https:\/\/metric.qcri.org\/blog\/2023\/11\/05\/qrpath-insight-a-smart-system-for-understanding-how-visitors-use-your-facilityqrpath-insight\/","title":{"rendered":"QRPath Insight: a Smart System for Understanding How Visitors Use Your FacilityQRPath Insight"},"content":{"rendered":"\n

Here is a video<\/a> outlining METRIC\u2019s new feature: QRPath Insight.<\/p>\n\n\n\n

Through metric, stakeholders can establish new studies and define paths with corresponding QR codes. These QR codes are strategically positioned within the facility’s distinct areas, ensuring accurate tracking. Participants simply use their devices’ cameras to scan QR codes, &The system records the paths associated with each participant’s session ID, capturing entry, exit, and dwell times accurately.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The following are some use cases of QRPath Insight:<\/p>\n\n\n\n

    \n
  1. Identifying footpaths<\/strong><\/li>\n<\/ol>\n\n\n\n

    QRPath Insight can help facility managers or event organizers identify the most common footpaths that visitors or attendees take within a facility. Understanding footpaths helps in optimizing wayfinding signage, ensuring smoother visitor flow, and identifying potential congestion points that may require adjustments.<\/p>\n\n\n\n

      \n
    1. Identifying hotspots<\/strong><\/li>\n<\/ol>\n\n\n\n

      QRPath Insight can pinpoint areas within a facility that attract the most visitor attention and dwell time. This information is valuable for decision-making, as it helps in allocating resources to enhance or promote these hotspots, potentially increasing revenue or visitor satisfaction.<\/p>\n\n\n\n

        \n
      1. Recording time spent in a given area<\/strong><\/li>\n<\/ol>\n\n\n\n

        The system accurately records the time visitors spend in specific areas by tracking the entry and exit times when QR codes are scanned. This data can be used to assess visitor engagement with exhibits, retail displays, or other areas of interest.<\/p>\n\n\n\n

        Stakeholders can identify which areas have longer dwell times and which may require improvements to increase visitor engagement or encourage longer stays.<\/p>\n\n\n\n

        These use cases highlight the potential for QRPath Insight to provide valuable insights for various types of facilities, enhancing the visitor experience, operational efficiency, and decision-making processes.<\/p>\n\n\n\n

        Find out more in the video!<\/p>\n\n\n\n

        <\/p>\n","protected":false},"excerpt":{"rendered":"

        Here is a video outlining METRIC\u2019s new feature: QRPath Insight. Through metric, stakeholders can establish new studies and define paths with corresponding QR codes. These QR codes are strategically positioned within the facility’s distinct areas, ensuring accurate tracking. Participants simply use their devices’ cameras to scan QR codes, &The system records the paths associated with … Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[36,34,35,25,37],"class_list":["post-139","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-facility-tracking","tag-footpaths","tag-hotspots","tag-user-experience","tag-visitor-attention"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":260,"url":"https:\/\/metric.qcri.org\/blog\/2024\/06\/27\/business-analytics-with-metric\/","url_meta":{"origin":139,"position":0},"title":"Business Analytics With METRIC","date":"June 27, 2024","format":false,"excerpt":"Achieving exponential growth is an obvious goal for many businesses, especially for return on investment. But in order to achieve this growth, businesses constantly seek ways to improve and keep track of their customer experience. It's no wonder so many businesses hire external analytic teams, turn to online analytic tools,\u2026","rel":"","context":"In "analytics"","img":{"alt_text":"ACUA homepage - audience demographics, track post reach and engagement, and identify key trends that can drive your growth","src":"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-26-at-3.48.29-PM.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":237,"url":"https:\/\/metric.qcri.org\/blog\/2024\/06\/25\/qr-codes-what-are-they-and-how-do-they-actually-work\/","url_meta":{"origin":139,"position":1},"title":"QR Codes: What Are They and How Do They Actually Work?","date":"June 25, 2024","format":false,"excerpt":"Restaurants, museums, and themes are just a few places where you've probably seen QR codes. Most people can relate to having to scan a QR code to access the menu or Wi-Fi of a restaurant or cafe, especially after the 2020 coronavirus pandemic. QR codes are convenient and seemingly simple,\u2026","rel":"","context":"In "analytics"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":173,"url":"https:\/\/metric.qcri.org\/blog\/2024\/05\/22\/using-metric-to-evaluate-user-interactions-with-images\/","url_meta":{"origin":139,"position":2},"title":"Using METRIC to Evaluate User Interactions with Images","date":"May 22, 2024","format":false,"excerpt":"Figure 1: Using METRIC to Evaluate User Interactions with Images Evaluating user interaction with images is important for online marketing, advertising, news and content creation, and webpage design. METRIC (Measuring Engagement Through Remote Interactions of Customers) provides an advanced capability to do just this! As shown in Figure 1, you\u2026","rel":"","context":"In "analytics"","img":{"alt_text":"Figure 1: Using METRIC to Evaluate User Interactions with Images","src":"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/05\/METRIC_Marketing_Image_May_2024-1.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":123,"url":"https:\/\/metric.qcri.org\/blog\/2023\/07\/23\/using-eye-tracking-in-user-studies-unveiling-visual-attention-patterns\/","url_meta":{"origin":139,"position":3},"title":"Using Eye-Tracking in User Studies: Unveiling Visual Attention Patterns","date":"July 23, 2023","format":false,"excerpt":"Eye tracking is critical in user studies because it provides valuable insights into users\u2019 visual attention and behavior. It allows researchers to see where the users focus their attention while interacting with their digital interfaces, products, or content. The following are reasons why eye tracking is important in user studies:\u2026","rel":"","context":"Similar post","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2023\/07\/image.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":188,"url":"https:\/\/metric.qcri.org\/blog\/2024\/06\/11\/spyware-deconstructing-3-myths-about-eye-tracking\/","url_meta":{"origin":139,"position":4},"title":"Spyware? Deconstructing 3 Myths About Eye Tracking","date":"June 11, 2024","format":false,"excerpt":"With the rise of the use of eye tracking in fields such as medical and psychological research, marketing research, and human-computer interaction studies, skepticism and conspiracy theories about the study method are unavoidable. So let's deconstruct some of these myths and theories. Heatmap from Survey2Persona Landing Page [Source: Metric] 1.\u2026","rel":"","context":"In "eye tracking"","img":{"alt_text":"Spyware? Deconstructing 3 Myths About Eyetracking","src":"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-11-at-10.51.01-AM.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":287,"url":"https:\/\/metric.qcri.org\/blog\/2024\/07\/05\/eye-tracking-beyond-conventional-uses\/","url_meta":{"origin":139,"position":5},"title":"Eye Tracking Beyond Conventional Uses","date":"July 5, 2024","format":false,"excerpt":"Eye tracking is a versatile technology with applications across various fields for its ability to provide detailed insights into visual attention and behavior. With more and more organizations gaining interest in this technology\u2019s abilities, there has been a rise in numerous offline and online eye-tracking tools such as METRIC. User\u2026","rel":"","context":"In "analytics"","img":{"alt_text":"eye-tracking technology for early screening and diagnosis of ASD","src":"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/07\/openart-image_notBvuei_1720099256913_raw.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/comments?post=139"}],"version-history":[{"count":6,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/139\/revisions"}],"predecessor-version":[{"id":150,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/139\/revisions\/150"}],"wp:attachment":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/media?parent=139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/categories?post=139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/tags?post=139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}