{"id":137,"date":"2023-11-05T07:32:20","date_gmt":"2023-11-05T07:32:20","guid":{"rendered":"https:\/\/metric.qcri.org\/blog\/?p=137"},"modified":"2023-11-05T07:43:40","modified_gmt":"2023-11-05T07:43:40","slug":"introducing-metric-measuring-engagement-through-remote-interactions-of-customers","status":"publish","type":"post","link":"https:\/\/metric.qcri.org\/blog\/2023\/11\/05\/introducing-metric-measuring-engagement-through-remote-interactions-of-customers\/","title":{"rendered":"Introducing METRIC: Measuring Engagement Through Remote Interactions of Customers"},"content":{"rendered":"\n
<\/figure>\n\n\n\n

Here is a video<\/a> outlining some of the many features of METRIC: <\/p>\n\n\n\n

Breakdown of the video:<\/p>\n\n\n\n

00:55 – What are user Studies <\/p>\n\n\n\n

01:53 – What is METRIC<\/p>\n\n\n\n

02:10 – User Study Components<\/p>\n\n\n\n

03:44 – Recording Participant Engagement<\/p>\n\n\n\n

05:03 – What differentiates METRIC<\/p>\n\n\n\n

06:10 – Eye Tracking<\/p>\n\n\n\n

07:11 – Areas of Interest<\/p>\n\n\n\n

08:07 – Follow-up Surveys<\/p>\n\n\n\n

09:26 – Reporting and Analysis<\/p>\n\n\n\n

10:07 – Use Case<\/p>\n\n\n\n

<\/p>\n\n\n\n

To read more about METRIC, please proceed in reading this conference paper:<\/p>\n\n\n\n

Azem, J. Y., Jung, S., Salminen, J., & Jansen, B. J. (2023). Measuring Engagement Through Remote Interactions of Customers: Introducing METRIC<\/em> [Review of Measuring Engagement Through Remote Interactions of Customers: Introducing METRIC<\/em>].<\/p>\n\n\n\n

Visit this link<\/a> to explore METRIC yourself!<\/p>\n\n\n\n

\u200c<\/p>\n","protected":false},"excerpt":{"rendered":"

Here is a video outlining some of the many features of METRIC: Breakdown of the video: 00:55 – What are user Studies  01:53 – What is METRIC 02:10 – User Study Components 03:44 – Recording Participant Engagement 05:03 – What differentiates METRIC 06:10 – Eye Tracking 07:11 – Areas of Interest 08:07 – Follow-up Surveys … Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[31,33,14,32,29,30],"class_list":["post-137","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-eye-tracking","tag-remote-user-studies","tag-surveys","tag-user-engagement","tag-user-studies","tag-user-study-tool"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":173,"url":"https:\/\/metric.qcri.org\/blog\/2024\/05\/22\/using-metric-to-evaluate-user-interactions-with-images\/","url_meta":{"origin":137,"position":0},"title":"Using METRIC to Evaluate User Interactions with Images","date":"May 22, 2024","format":false,"excerpt":"Figure 1: Using METRIC to Evaluate User Interactions with Images Evaluating user interaction with images is important for online marketing, advertising, news and content creation, and webpage design. METRIC (Measuring Engagement Through Remote Interactions of Customers) provides an advanced capability to do just this! As shown in Figure 1, you\u2026","rel":"","context":"In "analytics"","img":{"alt_text":"Figure 1: Using METRIC to Evaluate User Interactions with Images","src":"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/05\/METRIC_Marketing_Image_May_2024-1.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":188,"url":"https:\/\/metric.qcri.org\/blog\/2024\/06\/11\/spyware-deconstructing-3-myths-about-eye-tracking\/","url_meta":{"origin":137,"position":1},"title":"Spyware? Deconstructing 3 Myths About Eye Tracking","date":"June 11, 2024","format":false,"excerpt":"With the rise of the use of eye tracking in fields such as medical and psychological research, marketing research, and human-computer interaction studies, skepticism and conspiracy theories about the study method are unavoidable. So let's deconstruct some of these myths and theories. Heatmap from Survey2Persona Landing Page [Source: Metric] 1.\u2026","rel":"","context":"In "eye tracking"","img":{"alt_text":"Spyware? Deconstructing 3 Myths About Eyetracking","src":"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-11-at-10.51.01-AM.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":274,"url":"https:\/\/metric.qcri.org\/blog\/2024\/07\/01\/are-you-looking-to-improve-your-research-and-teaching-methods-metric-can-help-you-and-your-students-engage-with-user-studies-at-scale\/","url_meta":{"origin":137,"position":2},"title":"Are you looking to improve your research and teaching methods? METRIC can help you and your students engage with user studies at scale.","date":"July 1, 2024","format":false,"excerpt":"Attention Human-Computer Interaction (HCI) Educators and Researchers! Are you looking to improve your research and teaching methods? 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It is a shame because this would save them more money\u2026","rel":"","context":"In "user study"","img":{"alt_text":"Marketing: Media User Insights, Prefered methods of Media consumption","src":"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/06\/Marketing.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":282,"url":"https:\/\/metric.qcri.org\/blog\/2024\/07\/04\/actionable-data-creating-personas-from-metric-data-analytics\/","url_meta":{"origin":137,"position":4},"title":"Actionable Data: Creating Personas from METRIC Data Analytics","date":"July 4, 2024","format":false,"excerpt":"Personas represent important segments\u00a0of a target audience or user base, making them indispensable tools in marketing, user experience (UX) design, product development, and education. Personas in marketing help create content and campaigns specifically tailored to various client bases' demands, preferences, and behaviors. 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It's no wonder so many businesses hire external analytic teams, turn to online analytic tools,\u2026","rel":"","context":"In "analytics"","img":{"alt_text":"ACUA homepage - audience demographics, track post reach and engagement, and identify key trends that can drive your growth","src":"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-26-at-3.48.29-PM.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/comments?post=137"}],"version-history":[{"count":5,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/137\/revisions"}],"predecessor-version":[{"id":152,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/137\/revisions\/152"}],"wp:attachment":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/media?parent=137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/categories?post=137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/tags?post=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}