{"id":1,"date":"2022-07-28T08:11:35","date_gmt":"2022-07-28T08:11:35","guid":{"rendered":"https:\/\/metric.qcri.org\/blog\/?p=1"},"modified":"2022-07-28T08:28:12","modified_gmt":"2022-07-28T08:28:12","slug":"hello-world","status":"publish","type":"post","link":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/hello-world\/","title":{"rendered":"Can Unhappy Pictures Enhance the Effect of Personas? A User Experiment"},"content":{"rendered":"\n

<\/p>\n\n\n\n

There has been little research into whether a persona\u2019s picture should portray a happy or unhappy individual.<\/p>\n\n\n\n

We report a user experiment with 235 participants, testing the effects of happy and unhappy image styles on user perceptions, engagement, and personality traits attributed to personas using a mixed-methods analysis. <\/p>\n\n\n\n

Results indicate that the participant\u2019s perceptions of the persona\u2019s realism and pain point severity increase with the use of unhappy pictures. In contrast, personas with happy pictures are perceived as more extroverted, agreeable, open, conscientious, and emotionally stable. The participants\u2019 proposed design ideas for the personas scored more lexical empathy scores for happy personas. There were also significant perception changes along with the gender and ethnic lines regarding both empathy and perceptions of pain points.<\/p>\n\n\n\n

Implications are the facial expression in the persona profile can affect the perceptions of those employing the
personas. Therefore, persona designers should align facial expressions with the task for which the personas will be employed. Generally, unhappy images emphasize realism and pain point severity, and happy images
invoke positive perceptions.<\/p>\n\n\n\n

Salminen, J., \u015eeng\u00fcn, S., Santos, J. M., Jung, S. G., and Jansen, B. J. (2022) Can Unhappy Pictures Enhance the Effect of Personas? A User Experiment<\/a><\/em>. ACM Transactions on Computer-Human Interaction. 29(2), Article 14.<\/p>\n","protected":false},"excerpt":{"rendered":"

There has been little research into whether a persona\u2019s picture should portray a happy or unhappy individual. We report a user experiment with 235 participants, testing the effects of happy and unhappy image styles on user perceptions, engagement, and personality traits attributed to personas using a mixed-methods analysis. Results indicate that the participant\u2019s perceptions of … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[4],"class_list":["post-1","post","type-post","status-publish","format-standard","hentry","category-user-study","tag-user-study"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":50,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/the-effect-of-smiling-pictures-on-perceptions-of-personas-user-modelling\/","url_meta":{"origin":1,"position":0},"title":"The Effect of Smiling Pictures on Perceptions of Personas. User Modelling","date":"July 28, 2022","format":false,"excerpt":"We analyze the effect of a smile in personas pictures on persona perceptions, including credibility, likability, similarity, and willingness to use. We conduct an online experiment with 2,400 participants using a 16-item survey and multiple persona profile treatments of which half have a smiling photo and half do not. We\u2026","rel":"","context":"In "user study"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":38,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/picturing-it-the-effect-of-image-styles-on-user-perceptions-of-personas\/","url_meta":{"origin":1,"position":1},"title":"Picturing It!: The Effect of Image Styles on User Perceptions of Personas","date":"July 28, 2022","format":false,"excerpt":"Though photographs of real people are typically used to portray personas, there is little research into the potential advantages or disadvantages of using such images, relative to other image styles. We conducted an experiment with 149 participants, testing the effects of six different image styles on user perceptions and personality\u2026","rel":"","context":"In "user study"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/toxic-text-in-personas-an-experiment-on-user-perceptions\/","url_meta":{"origin":1,"position":2},"title":"Toxic Text in Personas: An Experiment on User Perceptions","date":"July 28, 2022","format":false,"excerpt":"When algorithms create personas from social media data, the personas can become noxious via automatically including toxic comments. To investigate how users perceive such personas, we conducted a 2 \u00d7 2 user experiment with 496 participants that showed participants toxic and non-toxic versions of data-driven personas. We found that participants\u2026","rel":"","context":"In "user study"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":264,"url":"https:\/\/metric.qcri.org\/blog\/2024\/06\/27\/picturing-the-fictitious-person-user-perceptions-of-ai-generated-personas\/","url_meta":{"origin":1,"position":3},"title":"Picturing the Fictitious Person: User Perceptions of AI-generated Personas","date":"June 27, 2024","format":false,"excerpt":"Artificial intelligence has increasingly been leveraged to create personas in recent years, with tools like DALL-E and Midjourney generating detailed textual and visual representations. However, a recent study, Picturing the Fictitious Person: An Exploratory Study on the Effect of Images on User Perceptions of AI-generated Personas, has provided intriguing insights\u2026","rel":"","context":"In \"user experience\"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/metric.qcri.org\/blog\/wp-content\/uploads\/2024\/06\/openart-image_gEhS-NrC_1719486122347_raw-e1719487751729.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":26,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/does-a-smile-matter-if-the-person-is-not-real-the-effect-of-a-smile-and-stock-photos-on-persona-perceptions\/","url_meta":{"origin":1,"position":4},"title":"Does a Smile Matter if the Person Is Not Real?: The Effect of a Smile and Stock Photos on Persona Perceptions","date":"July 28, 2022","format":false,"excerpt":"We analyze the effect of using smiling\/non-smiling and stock photo\/non-stock photo pictures in persona profiles on four key persona perceptions, including credibility, likability, similarity, and willingness to use. For this, we collect data from an experiment with 2,400 participants using a 16-item survey instrument and multiple persona profile treatments of\u2026","rel":"","context":"In "user study"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18,"url":"https:\/\/metric.qcri.org\/blog\/2022\/07\/28\/the-ability-of-personas-an-empirical-evaluation-of-altering-incorrect-preconceptions-about-users\/","url_meta":{"origin":1,"position":5},"title":"The Ability of Personas: An Empirical Evaluation of Altering Incorrect Preconceptions About Users","date":"July 28, 2022","format":false,"excerpt":"False preconceptions about users can result in poor design, product development, and marketing decisions, so rectifying these preconceptions is essential for organizations. This research quantitatively evaluates the ability of data-driven personas to alter decision makers\u2019 preconceptions about their online social media users. We conduct a within-participant experiment of 31 professionals\u2026","rel":"","context":"In "user study"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":3,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":10,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/posts\/1\/revisions\/10"}],"wp:attachment":[{"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metric.qcri.org\/blog\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}